The SRAM Cycling Fund was formed in September 2008. It was a component of the Private Equity investment by Lehman Brothers Merchant Banking into SRAM. $6 million was contributed by SRAM Shareholders. $1.2million of these funds were from the SRAM management team. $4 million was carved out of the transaction by LBMB.

The SRAM management team, SRAM shareholders and LBMB all believed that creating this fund was constructive for the industry, and appropriate as part of a significant financial transaction.

Here is what we want to accomplish:

  • Spend the funds vs create an endowment:
    • $2mm x 5 years.
    • Support US, European and Taiwan advocacy.
  • Fuel existing efforts vs create new efforts.
  • Find leverage points.
  • Focus on creating sustaining efforts that persist beyond our limited funds.